Last updated on December 9th, 2018
If you have a website, you probably use a link shortener or have considered getting one before. In case anyone isn’t familiar, basically it allows you to easily redirect short URLs to longer “complete” URLs on your site. There are many reasons to do this, like visitor traffic analytics, marketing, user experience or the constraints of social media. Thankfully, YOURLS makes creating your own custom URL shortener quick and painless! Nonetheless, registering a custom domain just for occasional link shortening can feel a bit wasteful. That’s why I created the ‘Fallback Domain Redirect with UTM’ Plugin for YOURLS, to give the domain a second purpose! Both are free and easy to use, so if you own a hosting plan, consider giving it a shot!